The Tobe Project

McCormick Convention Center in Chicago main entrance
Jim Rough, Markus Goetsch, Robert Holden
ToBe cards on a table with AGU booth in the background

For real and lasting change in social behaviors to occur a new kind of We the People conversation is necessary. This ongoing conversation will facilitate shifts from collective inaction to the collective wisdom that leads to effective action – a strong We that has agency. This approach – the Wisdom Council Process – has been adopted into the constitutions of two states in Austria and its use has consistently resulted in collective unity and creative options for addressing shared civic problems.

Joining Jim Rough at AGU 2022 are two members of the Center for Wise Democracy: Robert Holden, a former climate scientist who quit when he realized that without collective and unified social change his scientific endeavors would be under-utilized, and Markus Goetsch, a consultant and lecturer from Bregenz, Austria. Goetsch teaches seminars in Dynamic Facilitation, the essential ingredient for ensuring the Wisdom Council Process can reliably lead to unified, positive actions.

Robert Holden

I spent 15 years working in the field of climate change as a technician, the last decade of which I lived in the small village of Abisko in the Swedish Arctic. For years I ran an ecosystem monitoring station in Stordalen Mire, in the discontinuous
permafrost, in what Arctic Scientists call the front-line of climate change.

On a daily basis I watched the CO2 value in the atmosphere creep up. As a student my textbook said CO2 was at 360ppm in the atmosphere. In the Arctic I watched it creep over 400ppm and vomited. I thought we would solve the problem before it went that high. When it hit 410ppm, just a couple of years later, I was terrified. I left my career and went looking for solutions.

I retrained as a coach, and I now work with Center for Wise Democracy, I use Dynamic Facilitation to help clients and businesses solve their problems, and I coach men, particularly in science, engineering and management roles. I also take men into the wilderness for rites of passage and deep healing experiences.

I am now looking for avenues to bring our process to bear on important issues, such as agriculture in a changing climate, water resources, and other climate-related issues.

Markus Goetsch
Markus Goetsch

So this is what I did. I quit my job, travelled to the United States and followed my heart, eventually landing at the Center for Wise Democracy. It was here, I was able to dive deep into the power of Dynamic Facilitation, the Wisdom Council Process and especially Choice Creating as a truly transformational magic sauce for co-creation and self-organizing societal change.

Jim Rough
jim Rough

In the early eighties I was challenged to work with employees in a sawmill. They were angry and management was tied up with endless union meetings. Management agreed to the idea that I would facilitate the employees to solve their most pressing impossible-seeming problems.


The employees could take an hour per week off and work on their monster issues. The employees solved their issues and over time this had a transformational impact on the management system of the mill as well. What started out as an experiment turned into a total success for all parties.

TOBE Project

Climate Change… what’s the real problem?

Typically we know the kinds of

things that have to be done.

What we don’t know is:

How to get humanity to act?

The Center for Wise Democracy
Today